Heiwa Kotsu-Management Innovation Internship Intern [Recruitment Requirements]

<What is Management Innovation Internship?>

Students, as leaders of "management reform of local companies",6months, together with the president and employees, with project members

This is an internship program that challenges

As a general rule, only one student can be recruited per company, so we cannot depend on other students.

Among the many long-term practical internships, this is an internship for those who want to thoroughly engage in internship activities at a company while attending university.

* Activity support money and transportation expenses are provided, and internship insurance is provided.

<Target students> <Coordinating institution> <Application flow>

○University and graduate students residing in Sendai and Miyagi

　(Those who can commute to the host company's office)

○ Regardless of grade, faculty, or specialized knowledge

This is an internship program coordinated by COLLAWAKE, an NPO that works on empowerment in the field of local companies and NPOs.

In addition to the person in charge of the company, the experienced coordinator belonging to Korawake will support the students and support their growth.

https://www.facebook.com/collawake/　

If you are a student interested in this internship, please email me.

info@collawake.or.jp 　　Coordinator in charge: Yanase

Contact by email ⇒ Detailed explanation (individual consultation) ⇒ Entry ⇒ Company interview ⇒ Determined if passed

<Application requirements>

<Receiving company>

<Host company> Heiwa Kotsu Co., Ltd.(Sendai, Miyagi Prefecture)

Address: 5-4-22 Kunimi, Aoba Ward, Sendai City, Miyagi Prefecture

(JR Kunimi Station: 3 minutes on foot, Kunimi 5-chome bus stop: 2 minutes on foot)

※There are both trains and buses, so commuting is convenient.

A long-established taxi company that has been in business for 64 years.We are also focusing on empowering women and contributing to the local community.

The industry itself is undergoing a major transformation, and it is a very interesting industry.

<Number of recruits> In principle, 1 person * Recruitment will end as soon as it is decided.

https://www.facebook.com/collawake/

Please check Facebook for lunch de job hunting.

<Project name> <Project purpose>

"Building a Taxi Company Chosen by Students" Project!

~ Let's transform into a taxi company that can hire new graduates ~

Transform into a taxi company that hires university graduates.

In the long term, I would like to improve the image of taxi drivers and become a company that employees can be proud of.

Taxis are essentially professionals in charge of private transportation, and are an indispensable part of transportation in Japan.However, the image that taxi drivers have had so far is far from good.

In an industry where mid-career recruitment and employment of the elderly are commonplace, we decided that hiring new university graduates would be a catalyst for that, and launched this project.

The purpose of this project is to "create a foundation that allows new graduates to be hired" by pursuing the possibilities of the taxi industry and changing its image.

https://www.facebook.com/collawake/

(lunchjob hunting site)

*This program isto the projectworking togetherInn that givesRecruitment of turn students and seeking employment

not.purely for the purpose and goal of the projectI will work on it.

<Company Introduction: Heiwa Kotsu Co., Ltd.>

[Basic Philosophy] Love people, love the land, love the company

to love is to grow

Nurture loved ones with affection, remember to nurture beloved Sendai, and nurture a spirit of loyalty to the company

[Business description]

Founded as Hiyoshi Taxi in Showa 31, it is a long-established taxi company in its 64th year.

The capital series is the Hokkaido Koun Group in Sapporo, and has its head office in Sendai as one of 10 companies and 16 bases.

Despite being classified as a major company in Sendai city with 80 certified units, until a few years ago, sales per 1 unit have been No. 1 in Sendai city for about 180 months.

In recent years, due to the shortage of manpower in the taxi industry, many major taxis have been suspended,

Unfortunately, we are 4th place.Therefore, in order to regain the 1st place, various efforts such as peace club (like a fan club), professional basketball 89ERS taxi, sightseeing taxi, etc. are underway.

In addition, we have been focusing on hiring female drivers for some time, and the number of female drivers counts 11.

So far this year, 4 female drivers have been born, 2 of whom are young at the ages of 27 and 21 respectively.We are striving to create an environment that is easy for women to work in by installing new fixtures for the women's rest room, which has been there before, and increasing the number of women's toilets.

Heiwa Kotsu supports 89ERS, a professional basketball team in Sendai, as an official sponsor.I hope that the local sports teams will become stronger and Sendai will become even more energetic.1 Heiwa Kotsu taxi runs around the city with the 89ERS mascot character "Tina" wrapped in yellow, so please look for it.

Now, you may be wondering what the "Peace Club" is. Heiwa Club is an organization of "customers" who choose Heiwa Kotsu among many taxi companies. To put it another way, it's like a "fan club" and currently has more than 2,000 members, who use it almost every day.

Taking advantage of the characteristics of running around the city, we are also focusing on contributing to the local community, and as a company that protects elementary school children from crime, we have partnered with 10 local elementary schools for "SOS Crime Prevention Taxi".Specifically, when a child encounters a suspicious person and wants to ask for help, if they raise their hand in a taxi, they will be protected inside the car, contact the school or the police, and then sent to their home or school free of charge.

In addition, we also visit elementary schools with some schools to hold "traffic safety classes."

We have a good relationship between management and employees.

For example, twice a year, we have a "○○ party" where the manager cooks and serves the driver.Day shift workers have lunch and night shift workers have dinner to deepen ties between drivers and managers. "○○" changes each time, and until now it has been yakiniku, Genghis Khan, Sendai imoni, rice balls, somen, yakisoba, curry rice, and so on.One of Heiwa Kotsu's prides is that the distance between the driver and the manager is close, making it easy to work.

Taxis are classified as a passenger transportation business, but Heiwa Kotsu is proud to operate as a service business.

For that reason, once every two to three months, we hold a one-hour training session for all drivers to improve their skills.

As a result, many taxis, including those of other companies, are lined up at the dedicated night taxi stand on Jozenji-dori, but most of the Heiwa Kotsu taxis are selected by customers. We have boarded from the middle of the line.

Recently, there has been an increase in the number of jobs related to sightseeing in the city, and we are holding tourism study sessions for drivers to further improve their skills.We will continue to improve our skills with the aim of becoming a company that is chosen by customers and applicants.

In this way, we are a forward-looking company that has been making various efforts while looking at the future of the taxi industry.

<Internship period> <Activity conditions> *Negotiable <Activity location>

○ Start: May-June 2020 start　

○ Completion: 6 months after the start

*The starting time is negotiable

　　　*Activity period: 6 months + review meeting (once at work)

　　　*After the start, consideration will be given to the test period.

<Activity conditions> *Negotiable

○ During semester: In principle, 2-3 days a week (15 hours or more per week)　

○ Vacation: In principle, 4 days or more per week (20 hours or more per week)

*Activity hours areYou can arrange shifts on your own scheduleTherefore, it is compatible with university classes.

Time savings during the test period are also taken into account.Please consult the coordinator in charge for details.

　　*The period is as long as half a year, and there is a lot of activity time.

I'm looking for someone who thinks it's worth it.

Heiwa Kotsu Co., Ltd. Headquarters

5-4-22 Kunimi, Aoba Ward, Sendai City

(JR Kunimi Station: 3 minutes on foot, Kunimi 5-chome bus stop: 2 minutes on foot)

※There are both trains and buses, so commuting is convenient.

<Activity support money, transportation expenses> For details, please contact the coordinator

・Yes. 30,000 yen/month Separately, all transportation expenses will be paid

・Complete internship insurance (expenses: owned by the company)

<Interview with President Suwabe> *The president is in charge of the interns <Expectations for the interns>

Until a few years ago, the operating rate of the taxis we owned was almost

It was 100%, but since then, due to labor shortages, etc., it has become normal for the operating rate to fall below 90%.Even if you have a car, you cannot move it without a driver.

We believe that the lack of drivers is largely due to the lack of attraction among job seekers in the taxi industry.

In that case, I would like to hire good human resources and create an attractive company.With that in mind, I turned to hiring new graduates.

If there are no people in the taxi, the productivity will be "zero".Even with the advent of the era of automated driving, which is becoming a reality, we believe that it is up to people, in other words drivers, to provide hospitality.And if you are not satisfied with yourself, you cannot satisfy others.

Heiwa Kotsu's "Heiwa Kotsu Driver First Principle" first satisfies the driver, and we want to build a win-win relationship that raises the customer's satisfaction with that satisfied "mind".To that end, I believe that we must take on the challenge of various changes together with the younger generation.

New graduate drivers have no experience in Sendai.There are many things that are difficult at the very beginning, but that's what makes it so rewarding.We have already hired about 1,200 new graduates in Tokyo, so I believe we can do it here in Sendai.By all means, let's take on the challenge of building a "foundation" for the transformation of the taxi industry in the local metropolis "Sendai" together.

We are planning to attend conferences, visit schools, and attend company information sessions to express various opinions from a student's point of view toward hiring new graduates, analyze the current situation, gather information, and formulate necessary initiatives.In addition, you will be responsible for the production of the portal site as a creation.Recruitment of new graduates is the ultimate goal, so I would like you to work with the following figures as goals.

[Target figures] 10 or more company visits, 5 or more job offers, 1 or more hires

<Project flow>

＝STEP1＝ (1 month)

President Suwabe will explain the taxi industry and Heiwa Kotsu to understand the basic knowledge.

On top of that, we will conduct macro environment, industry analysis, and company analysis together and participate in meetings and conferences in order to further cultivate it.In addition, we will participate in a meeting to decide the outline of the recruitment strategy / plan for 1 to 2 years and ask you to express your opinion.

1) Acquire basic knowledge of the taxi industry and Heiwa Kotsu.

2) We must analyze the current situation of the business environment and Heiwa Kotsu together, and be careful about hiring new graduates.

We surface what we do, what we excel at, what needs to be improved or newly established, and create a document.

3) Together we create a high-level design for recruitment strategies and plans.

＝STEP2＝ (2nd to 3rd month)

Regarding the following items, we will participate in meetings and meetings and ask you to express your opinion from the standpoint of a student.in need

We will prepare the documents accordingly.

1) Clarify the future vision of Heiwa Kotsu with the president, managers, and young drivers.

2) Create issues, solutions, and action plans to achieve the future vision.

・Draw a customer journey.

・Formulation of recruitment personas

・ Identify specific measures and tools for each point

3) Formulate an annual plan.

4) We will formulate a tool creation plan other than the site.

＝STEP3＝ (3 month)

Regarding the following items, as in STEP 2, we will participate in meetings and meetings and give opinions from the student's point of view.Documents will be created as needed.

1) Dig deeper into the hiring persona.

2) Clarify human resource activities and career paths.

3) Develop employer branding.

＝STEP4＝ (3nd to 5rd month)

We will be in charge of creating a portal site for "Lunch de Job Hunting", which is the core of recruitment information for new graduates.Of course, Heiwa Kotsu recruitment staff will back up.

1) Collect information, take photos, design and create copies for the portal site.

(It is okay to ask a professional to take pictures, but we will direct you about the concept and the photos you want.)

2) Create a portal site for "Lunch de Job Hunting".

* What is “lunch de job hunting”:

A recruiting portal site specializing in Sendai and Miyagi.The concept is life-size job hunting.

Companies can freely create and edit them, and they can also change the items in the global navigation (“Know the company” and “Know your colleagues”).

It is possible, so you can create a unique recruitment site depending on your ingenuity.

Example) Toho Co., Ltd.

　　　　https://sendai-toho.lunch-de.com/

＝STEP5＝ (6 month)

We will evaluate together from the access analysis results of the portal site.Portal site if improvement is required

We will work to improve theIn addition, we will review and deepen recruitment strategies and plans from autumn onwards.

= Completion! = (7th month)

You will be asked to participate in an activity report, a review, and a next action idea for one day.

* Activity reports also have a format, so you will be responsible for creating them.

This activity has ended and you do not need to come to work.

1) Review and verify your goals.What worked well and what part did not meet expectations

Together we will clarify what happened.

2) We will work together to formulate a strategy and plan for the next action based on the review.

● Reference: Kokusai Automobile Co., Ltd.'s new graduate recruitment ●

Kokusai Automobile is one of the largest companies in Japan, and has been recruiting new graduates for the past five years.

Among the Hokkaido Koun Group (HK Group), which Heiwa Kotsu belongs to, two companies based in Tokyo have a business tie-up with Kokusai Motors Co., Ltd. for dispatch systems.As a result, Heiwa Kotsu also receives a variety of information on international automobiles.

In the taxi industry, where it is said to be difficult to hire new graduates, we will examine how Kokusai Automobile gained the support of many students and use it as a reference for project execution.

＝Example of adoption efforts by Kokusai Automobile＝

・"Open company": A company tour plan for not only the person himself but also his parents

・"Short-term internship": Experience joining a company for students

・ “Masked employment”: Let’s think while working as a full-time employee for those who have not been able to match the job they want to do with the company

・ “Km Woman Project”: Female driver recruitment project ・ “Premama Support Program”: Support for mothers with small children so that they can work

・"International Automotive Career Cram School": A cram school that provides training for transferring from a driver to another occupation within the company

・"Driving up training" Training aimed at improving safe driving and driving skills, etc.

<Results expected of interns>

①Complete a portal site that leads to recruitment (will make you want to join the company)

Materials on the portal site can be used for other media, so they will form the basis of recruitment information.

② Create student-friendly company information materials

③ Clarify what Heiwa Kotsu should do to recruit new graduates

　(Firmly create opportunities for job satisfaction and success for those who have been hired)

④ Be able to send out the appeal of the company on SNS

⑤ Target value: “10 or more company visits, 5 or more job offers, 1 or more hires”

<Experience gained from internship> <Eligible students> <Preliminary assignment>

① You can take on the challenge of recruiting new graduates as a taxi driver, which no one in Sendai has accomplished.

② You can master the concept of customer journey and recruitment branding.I can use it in my job hunting.

③We can create a high-quality portal site that attracts job-hunting students.

④ Understand the problems faced by the industry and think about the efforts to solve them on a zero basis

⑤Experience in grasping the perspectives of job hunting students' desired industries and companies and making use of them in tools and content creation

⑥ Learn management philosophy and action sense for project achievement from communication with company top management

　(Collaboration with the president, sales manager/deputy manager, taxi drivers, and other employees)

⑦ By going out about the president, you can interact with managers of other companies and various adults

<Eligible students> Regardless of grade or department

① People who want to help local companies in need

② People who want to grow overwhelmingly.someone who wants to get things done

③ People who want to experience changing the industry

④ A person who tries to be equal with everyone, and who can clearly convey his/her own opinion while listening to the other person's opinion.

⑤People who are not bound by prejudice and want to take on the challenge of branding the taxi industry with a sense of excitement.

⑥ A person who likes to take care of others and make people happy, and who thinks that he or she will use his or her own abilities to do so.

⑦People who want to send information on new graduate recruitment of taxi companies on portal sites and SNS

<Preliminary Assignments> ① Please browse the recruitment site on the homepage of "Kokusai Automobile" and freely state your thoughts on hiring new graduates as taxi drivers.

*Please create in Word.

② Research new initiatives in the taxi industry, and freely summarize what you find interesting.

*Please summarize in word or power point.

* Please use photos and diagrams to make it easy to understand.

<Corporate information details>

Company name: Heiwa Kotsu Co., Ltd.

Address: 5-4-22 Kunimi, Aoba-ku, Sendai City

President: Toshio Suwabe

Established: Showa 31/1/10

Number of employees: 230

Number of vehicles: 80 (approved number)

　　　　　　Breakdown: 1 jumbo taxi

　　　　　　39 regular taxis (white)

　　　　　　89 Nars taxi (yellow) 1 unit

　　　　　　Crown (black) 39 units

HP:https://www.hk-grp.or.jp/heiwa

Type of business: General passenger car transportation business (taxi)

History: Showa 31/1 Established Hiyoshi Taxi Co., Ltd.

　　　　　　Showa 34/11 Company name changed to Heiwa Kotsu Co., Ltd.

　　　　　　Heisei 13/11 Joined the Hokkaido Koun Group

　　　　　　　　　　　　　　　　　　　Reorganized to Heiwa Kotsu Co., Ltd.

Name: Hokkaido Transportation Cooperative Association

Address: Chuo 1-jo 1-1－25 Atsubetsu-ku, Sapporo-shi

Chairman: Masanobu Nakagawa

Scale: Ninth largest in Japan in terms of number of vehicles owned

　　　　　Group companies are scattered of 10 companies in 16 bases from Hokkaido to Tokyo

series: Although it takes the form of a cooperative, the capital keiretsu belongs to the group.

<Message from the president (person in charge of accepting interns)>

Japan is experiencing a labor shortage due to its declining birthrate and aging population.Especially in regional cities, where the population is beginning to decline, it is becoming extremely difficult to secure a labor force.Newspapers and other sources have reported that even Sendai City, which is called a regional metropolis, will experience a gradual population decline from 2020.

Moreover, the taxi industry is a typical labor-intensive industry, so there are concerns that the situation is even more serious.The government implemented a policy to make up for the labor shortage with foreign workers, but unfortunately taxis are not included in the relevant industry, and the difficult situation continues as before.

Recently, the development of automated driving using AI is progressing rapidly, and it is easy to predict the arrival of "the day when taxis without a driver drive around the city" in the future.On the other hand, for taxi drivers who have an aspect as a service industry, it is judged that the presence of drivers who can provide customers with heartfelt services that AI cannot do is extremely important.This is one of the reasons why we want good drivers.

The declining birthrate and aging population are not all bad things.There is also the business opportunity of increasing the number of taxi users.The increase in the elderly who do not have a means of transportation is expected to increase the demand for hospitality services along with the demand for door-to-door movement.

At the moment, it seems that the taxi industry is the closest thing that can be handled by public transportation.It is essential to secure good quality drivers who can respond to these.

In my opinion, recruiting new graduates in the taxi industry is a thorny road.The general public image of taxi drivers is not good.I think there are many people who have an image that they have no choice of occupation, and they have an image that they have become a taxi driver in the end.From the perspective of parents, there are high barriers such as not being able to get a job after graduating four years from university, worrying about traffic accidents, and being alone with a customer in the car.I'm sure university officials will think the exact same thing.Fortunately, our company has a track record of hiring more than 4 new graduates, and you can refer to them while learning the know-how of Kokusai Motors.There may be big differences between Tokyo and Sendai, but I believe that the recruitment methods, environment creation, and recruitment activities of this successful company will be of great help in formulating our new graduate recruitment plan.

Pursuing how to change the negative image, we will join together to challenge the historic feat that will save Sendai's taxi industry with excitement toward the first "new graduate taxi driver birth" in Sendai. Why not?

We are looking for energetic people who can think freely.

Heiwa Kotsu Co., Ltd.

President Toshio Suwabe

<From the coordinator in charge>

This project is the first time that a company that has never hired new university graduates will start hiring university graduates.In terms of the industry, a small number of companies in Tokyo are hiring university graduates, but Tohoku still has a long way to go, making this a very challenging project.

I try things that I don't know if it's possible unless I try.

I am looking forward to the rare experience of working as a team with the president, as well as the sales manager, section manager, drivers, and other employees involved in recruitment.All of them are very kind and communicative.

We are hiring college graduates and looking for friends who will work together to create a company that leads the industry.

We would like to invite those who have the spirit to update the taxi industry.

If you want self-innovation and self-growth, there is only action.

Be brave and take the first step.

NPO corporation COLLAWAKE 　

Regional coordinator: Yanase

If you are interested, please email me below.We will talk about the details and take your consultation.

Is it a project worth spending your precious time on, or is it an internship that suits you right now?

Let's think together.

If you want to intern, the flow will be to enter after the detailed explanation.

Please feel free to contact us.

If you are unsure, be brave and take the first step and listen to what they have to say.

*This is an internship where you participate in a project, and you are not required to join the company after the activity.

I would like you to improve your own humanity and ability while helping local companies.

The coordinator will support you running side by side while valuing your autonomy.

info@collawake.or.jp　　Coordinator in charge: Yanase

Corawake

＝Postscript＝

The NPO COLLAWAKE (empowerment of individuals and organizations through project planning and management in the field) is also looking for interns (high school to graduate school students), so if you are interested, please contact us.